Consulting Engagements
Three moments where foreign content fails Brazil.
Before launch, during campaign, after the data comes back - each stage carries a distinct risk. These engagements address each one with a strategic deliverable, not a bunch of translated words.
Specific work. Specific deliverables.
Cultural Content Audit
Localization Strategy
Campaign Adaptation
A regional framework specifying how your brands voice should sound to Brazilian buyers, delivering a consistent local value proposition, not formatting preferences.
Support to the headquarters communications team to build the local campaign, train sales teams and provide word by word collaterals. Support the hire of local agencies and collaterals validation.
A line-by-line diagnostic of existing brand content against Brazilian cultural registers - identifying improvement points in the main message to make sure the launch will resonate with Brazilian audience.
What holds in Europe may collapse in Brazil.
Every engagement begins with a scoping call to identify the highest strategic risk for your specific category when addressing Brazilian audience.
The final work is delivered as documented strategic decisions - not recommendations - so your internal teams can act without interpretation.
Your brand doesn't get a second chance in Brazil.
Engagements open quarterly. A scoping call establishes which engagement fits your timeline and what the first deliverable looks like.